We treat SEO as a revenue investment, not a traffic vanity project. Technical foundations, content clusters, and white-hat link building — transparent KPI reporting from month one. From €1,500/month.
An SEO agency improves a website's organic visibility in search engine results pages (SERPs) through three interconnected disciplines: technical SEO (fixing the infrastructure that prevents Google from crawling and ranking your pages), on-page SEO and content strategy (creating the authoritative, intent-matched content that earns rankings), and off-page SEO (building the backlink authority that signals trust and relevance to search algorithms).
Hawd Design is an SEO agency based in Sarajevo, Bosnia and Herzegovina, delivering full-service organic search campaigns for clients in the UK, US, Germany, Austria, Switzerland, and Australia. Our retainers are structured around measurable business outcomes — keyword rankings, organic traffic growth, and conversion attribution — not vanity metrics like raw impressions. Monthly retainers start from €1,500/month and include a comprehensive baseline audit in month one.
The SEO industry has a credibility problem that its own practitioners created. For over a decade, agencies have sold monthly retainers with vague deliverables, opaque reporting, and a convenient lag of "6–12 months" during which accountability is deferred. When results fail to materialise, the agency cites algorithm updates, competitive difficulty, or insufficient client collaboration — and the invoice keeps arriving.
The result: a market full of businesses that have spent thousands on SEO, seen traffic graphs that could mean anything, and generated exactly zero verified revenue attributable to organic search.
At Hawd Design, we structure every SEO engagement around three rules that the industry routinely violates:
Every retainer begins with a full technical and content audit. We do not deploy a generic strategy; we deploy a strategy built specifically on the gaps and opportunities identified in your site's current state.
You receive a monthly report mapping deliverables to outcomes: which keywords moved, by how many positions, on which pages, and what that movement corresponds to in Search Console click data. We do not report effort; we report results.
We believe the work should earn renewal, not the contract. After the initial three-month engagement, you continue month to month. If the results do not justify the investment, you cancel.
From technical infrastructure to content clusters, international hreflang to white-hat link acquisition — delivered by engineers, not marketers.
Most SEO failures begin with infrastructure, not content. We fix what stops Google crawling and ranking your pages.
Technical foundations determine whether pages can rank. Content quality determines whether they deserve to.
Exclusively white-hat acquisition — editorial placements that strengthen your domain and survive algorithm updates.
Correctly structured multilingual architecture that consolidates domain authority rather than fragmenting it across ccTLDs.
Specialised for the architecture problems unique to product catalogues: duplicate content, thin descriptions, crawl traps.
Standalone comprehensive audit delivered as a prioritised, actionable report — not a list of 300 items with no sequencing.
Three retainer tiers with explicit monthly deliverables — so you can evaluate the scope before picking up the phone. Save 40% vs. Western European agencies.
Comprehensive audit delivered as a prioritised, actionable report within 5 business days. Credited in full against any retainer commencing within 60 days.
For specific technical questions, penalty recovery, or pre-launch SEO reviews.
The same deliverables as a mid-market London or New York agency — at 30–40% lower cost, with deeper technical capability and genuine multilingual SEO expertise.
A Growth-tier retainer from a mid-market London or New York agency covering comparable deliverables typically runs £3,500–£5,000/month. Our Growth retainer delivers the same scope for €2,500/month. The cost difference is not a quality difference — it reflects our operational base in Sarajevo, where senior talent is available at lower absolute cost without any reduction in expertise.
Most SEO agencies operate as content and outreach shops with surface-level technical capability. Hawd Design is a technical web development agency first, and an SEO agency second. Our technical SEO work is executed by engineers who understand server-side rendering, Core Web Vitals at the code level, JavaScript crawlability, and headless CMS architecture — not by marketers working from a Screaming Frog export.
We conduct keyword research and content production in English, German, and Bosnian. Our team has delivered SEO campaigns for clients operating across DACH and English-speaking markets simultaneously — managing hreflang architecture, separate keyword matrices, and market-specific content strategies without the coordination overhead of engaging separate agencies per market.
Google's AI Overviews and LLM-based discovery tools (Perplexity, ChatGPT) are reshaping how B2B buyers discover vendors. Our content is structured from the outset for AEO: direct answer paragraphs following each H2 heading, semantic HTML structures that LLMs can parse reliably, and proprietary data production that forces AI engines to cite our clients as primary sources. This is not an add-on service; it is how we write.
No. Any SEO agency that guarantees specific rankings is either misrepresenting the nature of search algorithms or planning to use black-hat methods that produce short-term gains followed by manual penalties. What we guarantee is delivery of the agreed monthly scope, transparent reporting of measurable outcomes, and a clear explanation of what is working, what is not, and what we are doing about it.
Yes. We handle both manual actions (submitted via Search Console's Manual Actions report) and algorithmic demotions — most commonly from Helpful Content, Spam, or Core algorithm updates. Recovery work begins with a full penalty diagnosis — identifying the specific signal that triggered the demotion — and follows a structured remediation and reconsideration process. Penalty recovery is scoped and priced separately from standard retainers.
Yes. We have delivered technical SEO implementations across WordPress (with Yoast SEO and RankMath), Shopify (including Shopify Plus headless builds), Webflow, Next.js, and custom CMS architectures. CMS-specific technical constraints — such as Shopify's canonical tag handling on faceted navigation, or WordPress's default attachment page indexation — are addressed in the baseline audit.
Monthly reports include: keyword ranking position table for all tracked terms (with month-on-month delta), Google Search Console organic click and impression data, Core Web Vitals health status, backlink acquisition log (new links acquired in the month with source, DA, and anchor text), content production log (pages published and optimised), and a written commentary summarising what moved, why, and what the following month's priority actions are.
We have delivered SEO campaigns for professional services (law firms, accountancy practices, consulting firms), healthcare providers, real estate agencies, e-commerce retailers, B2B SaaS companies, hospitality businesses, and construction and contractor firms. Industry-specific SEO knowledge — understanding the regulatory constraints, compliance language, and buyer intent nuances specific to sectors like healthcare and legal — is a material advantage over generalist agencies.
See our industry pages: Law Firms, Healthcare, Contractors, Real Estate.
We begin every new engagement with a free baseline audit — no cost, no obligation — so you can see exactly what is holding your organic performance back before committing to a retainer. The audit covers Core Web Vitals, technical health, on-page gaps, backlink profile, and a prioritised action list.
Delivered within 5 business days · English, German, Arabic · No obligation
Tell us about your business, current organic performance, and target markets. We'll respond within 24 hours with a free initial assessment and recommended package.