We design logos and brand identity systems that do more than look good — they signal credibility, filter the right clients, and scale across every surface your business touches. Western European design quality. From €890.
Brand identity design is the systematic creation of the visual language through which a business communicates who it is, who it serves, and why it should be trusted — before a single word of copy is read. It encompasses the logo mark, colour palette, typography system, and the rules governing how these elements interact across print, digital, and environmental applications. Hawd Design is a graphic design agency based in Sarajevo, Bosnia and Herzegovina, delivering custom logo design and complete brand identity systems for businesses in the UK, US, Germany, Austria, Switzerland, and Australia since 1994. Logo design starts from €890. A complete brand identity system — logo, brand guidelines, stationery, and digital asset templates — starts from €4,200. All projects include full intellectual property transfer and delivery of every source file format (AI, EPS, SVG, PDF, PNG).
Low-cost logo platforms promise professional results. For a growth-focused business, that promise rarely holds up under scrutiny.
Generic, cheap logos often arrive without editable AI/EPS source files — preventing future print production or modification. You are locked out of your own identity.
Without documented usage rules, every touchpoint — website, signage, stationery, social media — diverges until the identity becomes incoherent in the market.
Many cheap logo platforms retain intellectual property rights or use stock vector libraries. This complicates or blocks trademark registration in your jurisdiction.
Rebranding a business that has built market recognition around a weak identity — reprinting stationery, rebuilding a website, redesigning materials — costs multiples of the original investment.
Premium clients make unconscious quality assessments within seconds of encountering your brand. A generic identity signals the opposite of what your actual work delivers.
At Hawd Design, we design identities that perform in real-world application — not just in Behance mockups — and scale from a 16px favicon to a 10-metre building sign.
Four engagement tiers — from a standalone logo mark to a complete brand infrastructure — plus ongoing collateral and hourly creative work.
A logo is not a drawing. It is a compression of strategic intent into a visual mark that must communicate instantly, scale from a 16×16px favicon to a 10-metre building sign, reproduce in full colour and single-colour, work on light and dark backgrounds, and remain legible in physical contexts your designer cannot fully anticipate.
Our logo design process begins with a discovery session: we review your industry landscape, map the visual conventions your competitors rely on (and identify the space where a distinctive mark can stand apart), and establish the strategic brief that governs every design decision that follows. We present three conceptually distinct directions — not three variations on the same idea — and work through structured revision rounds until the final mark is right.
The Brand Package extends the logo into a coherent visual language: the system of rules and assets that ensures every touchpoint — business cards, email signatures, website, social media, presentations — communicates a consistent, intentional identity rather than an improvised one.
The complete brand infrastructure for businesses entering a competitive market, undertaking a full rebrand, or preparing for investor presentation. Everything in the Brand Package, plus an extended asset library covering all primary digital and print touchpoints.
UK/US onshore benchmark for equivalent scope: £5,000–£20,000. Hawd Design delivers the same standard at nearshore rates.
Rebranding is not logo redesign. It is the strategic repositioning of a business's visual identity to reflect where the business actually is — and where it intends to go — rather than where it was when the original identity was created.
We begin every rebrand engagement with a brand audit: reviewing existing assets, assessing current market positioning, interviewing key stakeholders, and benchmarking against relevant competitive identities. The rebrand deliverables match the Brand Identity System scope, with the addition of a transition strategy document — a phased plan for replacing existing branded materials without creating a period of visual incoherence in the market.
For businesses with an established brand identity requiring additional designed assets. Brochures, catalogues, capability statements (print-ready PDF), presentation design and data visualisation (PowerPoint, Google Slides, Keynote), social media graphic sets (branded templates for ongoing content production), exhibition and trade show materials (banner stands, pop-ups, display boards), packaging design concepts, and digital advertising creative (static and animated banner sets).
Visual identity has a direct, measurable relationship with the prices a business can charge. Different markets demand different visual trust signals — and we design with this knowledge built into the brief.
Visual authority is communicated through restraint. Serif typography, dark navy or deep charcoal palettes, and wordmark-based logos (rather than graphic symbols) are the dominant conventions — not because they are aesthetically superior, but because they signal stability, institutional credibility, and longevity to the specific audience that legal services buyers represent. Deviation from these conventions requires a strategic justification, not merely a preference.
In a market where established players rely on conservative, corporate visual languages, differentiation comes from modernity, boldness, and distinctiveness. Geometric mark-based logos, dynamic typographic treatments, and vibrant or unexpected colour systems signal technical confidence and forward momentum. Scalability across digital surfaces — from mobile app icon to conference slide to Dark Mode interface — is a primary technical requirement, not an afterthought.
The tension in healthcare branding is between clinical authority and human approachability. An identity that leans too hard on the former reads as cold and intimidating; one that prioritises the latter sacrifices the professional trust signal that patients and referral partners require. We resolve this tension by calibrating the balance specifically to the provider's patient demographic and competitive environment.
Accounting, consulting, and financial advisory markets reward consistency and longevity over novelty. Identities that appear too "creative" can trigger scepticism about operational rigour. The design task is to communicate competence and reliability through impeccable craft — exceptional typography, flawless print production quality, meticulous attention to detail — rather than conceptual originality.
Structured phases, written approvals, and zero ambiguity about where we are at every stage.
Structured discovery covering: business model, target audience, competitive landscape, and strategic positioning goals. You receive a written Creative Brief for approval before any design work begins.
Three conceptually distinct logo directions developed — not variations on a theme. Each concept is presented in context: business cards, website header, phone screen, single colour, reversed out on dark. Context reveals real-world weaknesses.
You select a preferred direction and provide structured feedback. Up to three revision rounds covering: mark refinement, colour system development, typography selection, and spacing specification.
Final approved mark prepared in the complete file format set. For Brand Package and Identity System engagements, Phase 4 extends to cover guidelines, stationery, and templates. Full IP transfer documented on delivery.
Transparent pricing. Fixed deliverables. No hidden costs or surprise extras after sign-off.
| Package | Core Deliverables | Investment | Timeline |
|---|---|---|---|
| Logo Essentials | Custom logo, 3 concepts, 3 revisions, all file formats (AI/EPS/SVG/PDF/PNG), IP transfer | from €890 | 7–10 days |
| Brand Package | Logo + colour palette + typography system + brand guidelines (15–25pp) + business card + email signature | €2,400 | 3–4 weeks |
| Brand Identity System (Most Complete) | Everything in Brand Package + stationery suite + social templates + pitch deck template + extended guidelines (30–40pp) | from €4,200 | 5–7 weeks |
| Rebranding | Full identity system + brand audit + transition strategy document | from €5,800 | 6–8 weeks |
| Collateral / Hourly | Brochures, presentations, social sets, print materials | €65–85/hr | Per scope |
Nearshore benchmark: UK/US onshore agencies charge £5,000–£20,000 for equivalent Brand Identity System scope. Hawd Design delivers the same standard from €4,200 — saving 40% or more vs. Western European rates. Full pricing breakdown →
The questions we receive most often before a brand identity project begins.
Yes — unconditionally. Full intellectual property transfer is included in every engagement at every price tier. You own the logo mark, all associated design files, and the complete copyright upon final payment. There are no ongoing licence fees, no design agency "ownership" clauses, and no restrictions on how or where you use the identity. We recommend instructing a trademark attorney in your jurisdiction to register the mark — we can provide the vector files in the exact formats required by most trademark offices.
We can work to a defined aesthetic direction — a reference board, a typographic style, a colour language — but we do not replicate or closely imitate existing logos. Beyond the obvious intellectual property implications, an identity built as a derivative of another mark fails the primary test of brand identity design: distinctiveness. We will always push you toward originality, because originality is what creates long-term recognition value.
This has not happened in our experience when the Creative Brief process is followed rigorously — because the concepts are responding to a brief you approved, not to our aesthetic preferences. If, after revision rounds, a direction is not working, we scope and discuss a new concept direction. We do not leave clients with a logo they are not confident in.
Yes — this is a fundamental requirement of professional logo design, not an optional extra. All Hawd Design logos are created as vector graphics (AI/EPS/SVG), meaning they scale infinitely without any quality loss — from a 16px app icon to a billboard. We also provide print-specific CMYK colour values and Pantone references alongside the RGB/hex values used for digital applications.
Yes. Hawd Design communicates in Arabic and has delivered brand identities for clients operating in Arabic-speaking markets. Arabic typography and bi-directional layout design present specific technical and aesthetic challenges — particularly in developing identities that function coherently in both Latin and Arabic scripts. If your business requires a bilingual identity (Latin + Arabic), this is scoped within the Brand Package and Brand Identity System tiers.
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