Portfolio — Web Design, SEO & E-Commerce Work That Moves the Revenue Needle

A mid-size professional services firm based in the UK came to us with a website that was generating negligible organic traffic despite three years in operation. Their existing site had been built by a generalist agency, presented well visually, and had never been optimised for search intent, Core Web Vitals, or structured content architecture. The client's primary commercial goal was to generate qualified inbound enquiries from decision-makers at companies in their target sector — a goal the existing site was systematically failing to achieve.

Discovery revealed three compounding problems: the site scored poorly on Core Web Vitals (LCP of 4.8 seconds on mobile), had no structured internal linking between service pages and blog content, and had been built without any keyword research underlying the page architecture. The homepage targeted a broad generic term with high competition and low commercial intent; the pages that prospective clients would actually search for did not exist.

We rebuilt the site on Next.js with a headless WordPress CMS. The rebuild targeted LCP under 2.0 seconds on mobile and scored 97/100 on PageSpeed Insights at launch. We restructured the page hierarchy around a keyword research map built from 180 hours of Search Console data analysis and competitor gap research. We implemented FAQPage and Service schema markup across all service pages, and deployed a content cluster strategy — one pillar page per core service, supported by four to six cluster articles per pillar.

A German e-commerce retailer with an established Shopify store was experiencing high mobile cart abandonment (74%) and Core Web Vitals failures on product pages — both directly suppressing conversion rates and organic rankings. Their store had been built on a premium Shopify theme that performed acceptably on desktop but failed comprehensively on mobile, where 68% of their traffic arrived. Additionally, they wanted to expand into UK and English-speaking markets but had no international SEO architecture: no hreflang implementation, no localised content, and no currency switching.

We scoped a headless Shopify rebuild using Next.js on the Storefront API. This decoupled the front-end performance entirely from Shopify's theme constraints, allowing us to engineer product pages and the checkout flow for mobile-first performance from the ground up. Product image loading was rebuilt with WebP format delivery, lazy loading, and responsive srcset attributes. The checkout flow was reduced from seven steps to three by implementing a single-page checkout with address autocomplete.

Trust signal architecture — payment security badges, delivery expectation statements, and review aggregate widgets — was repositioned to appear before the primary Add to Cart button rather than below it. International expansion used Shopify Markets for currency and language switching, with separate keyword research conducted for UK English search behaviour. hreflang tags were implemented bidirectionally for de-DE, de-AT, de-CH, and en-GB.

An Austrian law firm with a strong local reputation had a website that had not been updated in seven years. It was not mobile-responsive, scored 31/100 on PageSpeed Insights, and contained no structured data markup — meaning it was invisible to Google's "People Also Ask" features and attorney directory rich results. The firm was losing prospective clients to competitors whose websites communicated authority more effectively.

The discovery process established two priorities: technical rehabilitation (Core Web Vitals, mobile responsiveness, structured data) and brand authority signalling (attorney biography architecture, credibility badge integration). We rebuilt on WordPress with a custom theme. Attorney biography pages were structured with Person schema markup linked to the firm's bar association profile. FAQPage schema was implemented on the practice area pages targeting specific "People Also Ask" queries. Post-launch, we delivered a 6-month SEO retainer covering on-page optimisation and content cluster development for four practice areas.

A UK-based B2B SaaS company had a technically sound product and a marketing team generating significant paid traffic, but a demo booking rate of 1.4% from landing page visitors — well below the 3–5% benchmark for B2B SaaS in their category. Internal A/B testing had been inconclusive; the team suspected structural UX problems rather than copy or offer issues.

Our discovery process included a full heatmap and session recording audit (Hotjar), a structured UX review against the Bento grid conversion pattern adopted by leading SaaS landing pages, and an information architecture audit against the buyer's decision journey. Three structural problems were identified: the value proposition was positioned below a video hero that delayed content-bearing sections by 3.2 seconds; social proof was placed below the fold behind a technical feature list; and the demo booking form requested nine fields before scheduling — creating friction that price-committed buyers were abandoning mid-way.

The rebuild used a Bento grid layout for the above-the-fold section, positioning the value proposition, primary CTA, and customer logo strip within the first viewport. The demo booking flow was reduced to a two-step interaction: company email and preferred time slot, with qualifying questions moved to the post-booking confirmation page.

A UK technology startup preparing for a Series A funding round had a founder-designed logo that had served the company through its pre-seed stage but was not credible at the investor presentation level. The identity was inconsistent across digital and print applications, the typographic system was undefined, and the company had no brand guidelines document — meaning every new piece of collateral was produced ad hoc by different team members and looked like it came from different organisations.

We conducted a brand audit covering all existing assets, competitor identity analysis within the UK SaaS landscape, and a stakeholder brief session with the founding team and lead investor relations contact. The brief established clear criteria: the new identity needed to communicate technological sophistication without alienating non-technical investors; it needed to scale from a 16px app icon to a 6-metre conference banner; and it needed to work in both full colour and single-colour.

The delivered Brand Identity System included: a custom geometric logotype with accompanying abstract mark; a four-colour palette with full CMYK/Pantone/RGB/hex specification; a dual-typeface system (one display, one interface); a 38-page brand guidelines document; a full stationery suite; a 24-slide pitch deck template; and a LinkedIn and social asset set.